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M94A2256.TXT
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1994-10-25
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Document 2256
DOCN M94A2256
TI Nation wide information campaigns have little impact on calls received
at the national AIDS Hot Line in Sweden.
DT 9412
AU Viherkoski J; Rommel-Westling A; Hammarstrom E; Ahlin P; Uhlen M; Noah's
Ark-Red Cross Foundation, Stockholm, Sweden.
SO Int Conf AIDS. 1994 Aug 7-12;10(1):345 (abstract no. PC0318). Unique
Identifier : AIDSLINE ICA10/94370319
AB OBJECTIVES: 1. Obtain information on the impact of nation wide
information campaigns on calls received at the national AIDS Hot Line in
Sweden. 2. Determine whether the questions posed to the counsellors have
changed in the course of years. METHODS: Detailed information was
gathered on all the 60,897 calls received in 1987-1992. The
documentation was arrangered chronologically, and every twelth call was
included in a material amounting to 4996 units. The material was
analyzed and variations with confidence interval of > or = 95% were
included. RESULTS: 1. The amount of calls received has not been
significantly affected by massive nation wide information campaignes,
regardless of whether the telephone number of the Hot Line has been
present in the campaign material, TV spots etc, or not. Independent
media productions, such as documentaries, debates etc, have resulted in
a significant increase of calls, and has also had a noticeable impact on
the character of the the calls. 2. Calls defined by the counsellors as
the worried well have significantly decreased since 1987, whereas
questions about HIV testing, particularly those about seroconversion,
have significantly increased since 1987. No other changes in the
panorama of calls are traceable in the material. CONCLUSIONS:
Independant media productions have a significant impact on the amount
and character of calls received at the AIDS Hot Line in Sweden, but
nation wide information campaigns leave no trace in the analyzed
material. Further studies are necessary in order to determine whether
the findings reflect the impact of information strategies on the
population at large.
DE Acquired Immunodeficiency Syndrome/EPIDEMIOLOGY/*PREVENTION &
CONTROL/TRANSMISSION Health Education/*STATISTICS & NUMER DATA
Hotlines/*UTILIZATION Human HIV Seroprevalence Knowledge, Attitudes,
Practice Population Surveillance Sweden/EPIDEMIOLOGY MEETING ABSTRACT
SOURCE: National Library of Medicine. NOTICE: This material may be
protected by Copyright Law (Title 17, U.S.Code).